Emma's portrait.

Hi, I’m Emma.
Nice to meet you!

I’m a Product Designer based in Milan, working across UX strategy, product design and visual systems.

I help teams turn complex challenges into clear, coherent digital experiences by connecting user needs, business goals and product thinking.

What I do.

As a Product Designer, I work from problem definition to final experience

I combine UX strategy, interaction design and visual design to help teams understand what matters, simplify complexity and build digital products that are useful, intuitive and consistent.

I’m especially interested in projects where design can bring clarity to complex systems, align different stakeholders and create stronger connections between product, users and business.

Capabilities.

From understanding the problem to shaping the solution

UX Strategy & Product Thinking
Product & UX/UI Design
Brand & Digital Identity

Experience.

Over 8 years of experience across product, UX and visual design, working with startups, digital products and international teams in Spain and Italy.

2024 - Present

Freelancer

Around the world šŸŒ

2023 - 2024

Jobtech

Milan, Italy (Remote) šŸ‡®šŸ‡¹

2020 - 2023

CHILI

Milan, Italy (Remote) šŸ‡®šŸ‡¹

2018 - 2020

Assist Digital

Milan, Italy šŸ‡®šŸ‡¹

2017 - 2018

WINC

Barcelona, Spain šŸ‡ŖšŸ‡ø

2016 - 2017

Wunderman

Madrid, Spain šŸ‡ŖšŸ‡ø

Curiosities.

8 random facts about me.

# 1

I’m from La Palma, a small island in Canary Islands.

Little me on my terrace.

# 2

I played basketball for 8 years, from school to college.

Me playing basketball.

# 3

My first mobile phone was a blue Siemens from 2001.

Portrait with my Siemens.

# 4

I graduated in communication, ads and journalism.

My graduation portrait.

# 5

I went paragliding in Sicily when I turned 29. What experience!

Paragliding happily.

# 6

In my free time, I craft collages with vintage magazines.

Collage process.

# 7

I traveled to Vietnam, Camboya and Laos in my honeymoon.

Me in a forest in Vietnam.

# 8

I enjoy reading tarot cards for my friends and family.

I love tarot illustrations.